can make the difference between a successful PPC campaign in Google Adwords , in which we can get as close as possible to the results that we have stipulated, or simply wasting the budget with traffic from people who will not be interested. in our brand, product or service. So, if the choice of keywords for our campaign is an important step, how can we choose the ideal keywords? And above all, how can we know the estimated CPC to know how much budget we will allocate to our PPC campaign? This is where keyword planners come in, tools that will not only allow us to
know if the keywords we have chosen are ideal to reach our target Buyer Persona , but also to know the estimated CPC for each of those words. There are free keyword planners, such as the one offered by Google itself, as well as Neil Pattel, which has free and paid functions, which can improve your keyword research. Similarly, there are paid keyword planners. One fax number list of them, and the one we use in Aloha! is SEMRush, which offers new features to make your keyword research more efficient. In short, PPC can further boost the growth of your business We have already told you what PPC is . As you have read, this model, which is part of outbound marketing, is a powerful way that will allow us to reach
new audiences and thus achieve our sales goals through PPC ads. At first, PPC may seem difficult, but thanks to local online advertising platforms, all those who wish to carry out a Pay Per Click campaign can execute it with just a few steps. Of course, it is important to know the metrics of our PPC campaigns : when carrying them out, it is essential to monitor the results of CPC, CTR and CPA since the goal of any PPC strategy is to achieve the highest